From Unknown
to Unignorable.

We turn your expertise into market-moving personal brands for founders & execs.

Book a 15 minute call

2,000,000+

Impressions last 6 months.

100,000+

Engagements last 6 months.

$100m+

Deals for our clients.

visibility is your new
currency.

Business still runs on trust, but trust now forms online first.

A founder with a recognisable voice closes warm deals 38% faster, attracts 2× the inbound talent pipeline, and controls the narrative when markets shift.

Slow sales cycles

90 % of B2B deals stall because buyers don’t know the people behind the logo.

Media looks elsewhere

Journalists quote the names they already see. PR starts with a strong personal brand.

Cold Outreach Costs

Other founders buy clicks - a strong personal brand turns cold pitches into warm deals.

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Personal Branding
≠ Vanity

Every post adds searchable surface-area to your name.
Each post sparks warm referrals that would cost thousands in paid reach.
A growing network equals growing opportunities.
Every long-form story cements expertise beyond a résumé bullet.

our services

content Ghostwriting

Weekly threads, essays & carousels handcrafted in your tone.

Full-funnel strategy

Positioning, pillar topics & KPI dashboards that light the path.

Engagement Management

Real-time comment & DM desk—turns reach into warm conversations.

reputation building

Audience mapping, dark-social seeding & community plays.

PR & Earned Media

Podcast bookings, by-lines & keynote pitching—global exposure.

Content Design

Scroll-stopping visuals & deck assets that match your narrative.
Book a call

The fimiliar process

0
01
02
03
04
Extract
Shape
Amplify
Optimize
A system designed to help you shine.
01
Extract
We raid content calls, calendars, voice notes & slack rants for raw insights from your day-to-day life.
02
Shape
03
Amplify
04
Optimize

OUr process

Extract

01

We raid content calls, calendars, voice notes & slack rants for raw insights from your day-to-day life.

Shape

02

Our content strategists craft narrative; designers create visuals, and our copywriters write your stories in your own voice.

Amplify

03

Your posts go live, our engagement desk lights up within minutes, and we handle comments, inbox and outreach to your ICP.

optimize

04

Based on monthly performance, we optimize, refine, our double down on strategies that work for maximum ROI.

Who we are

Fimiliar is backed by TCN Cap in London, the venture studio known for scaling specialist consultancies into market leaders.

Their capital and operating playbooks keep us sharp and let us do what we do best: turn executive profiles into real revenue.

karl Minnie

Co-founder - CEO

jonathan
peters-newman

Co-founder - Creative Director

thomas quinton

TCN - Director

chris love

TCN- Director

neil mcgregor

TCN - Director

FAQs

Quick answers to the questions we're asked most.

How fast will I see results?

Most clients land their first inbound lead inside 30 days; flywheel effects snowball from month 3. Growing an organic LinkedIn following takes time, but once your account is actively posting, your following will grow, and your inbox with it.

Do you write for me or with me?

Both. We mine your raw thinking, then craft publish-ready copy you approve in our custom-built content engine. We're always looking for your input. Remember - we're publishing YOUR ideas in YOUR words.

Can you match my tone of voice?

Yes we can! Our brand-voice audit builds a living style guide after a week or so. Typically, we use a mixture of your spoken voice during interviews or content calls and your written voice (emails, articles, old posts) to perfectly match your tone of voice.

What’s the minimum commitment?

Month-to-month. Stay because it works, not because of fine print.

For the best possible results, we suggest a minimum of 3 months. Building an organic following takes some time, but is extremely effective when the growth starts compounding.

Will my team be involved?

Our services are built for single execs/founders or large corporate teams.

If you are an enterprise client with multiple execs or team members you'd like to enroll, simply contact us and we'll offer a custom service based on your organization's needs.

Contact us

We'd love to help you grow.

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